DIGITAL
MARKETING
Grow your brand · Reach your audience · Measure your results
Hi there, let's grow together !
WHAT IS IT ?
DIGITAL MARKETING
Defined Simply!
Digital marketing involves marketing of goods, services, or brands via digital mediums including search engines, social media, e-mails, websites, etc. In the words of a Best Digital Marketing Strategist, this is different from conventional marketing as it allows you to target the exact right individual at the exact right time with the exact right message.
THE CHANNELS
SIX CORE PILLARS
Master these, master the game !
Digital Marketing isn’t something single but rather an ecosystem of connected channels with its own unique role in your marketing strategy.
SEO
Be ranked well by Google for organic discoverability of your business without paying per click.
PAID ADS (PPC)
Visibility via Google and Meta ads in seconds. You pay only when someone clicks.
SOCIAL MEDIA
Create community and raise brand awareness amongst your target audience.
EMAIL MARKETING
Most ROI channel. Build customer relationships and nurture leads.
CONTENT MARKETING
Educational blogs, videos and guides to convert your visitors into advocates.
INFLUENCE MARKETING
Collaborate with creators who already earned the trust of your target market.
KEY INSIGHT
Digital marketing is measurable. Everything about digital marketing can be measured and improved.
THE JOURNEY
MARKRTING FUNNEL
From stranger to fan !
here is always a customer journey before they become a buyer. Digital Marketing uses the content and strategies according to various stages of the customer journey, from first contact to advocacy.
PRO TIP
It’s not necessary to cover everything at the same time. A company which excels at one platform will win over those which perform averagely on five.
1. AWARENESS - THEY FIND YOU
Be ranked well by Google for organic discoverability of your business without paying per click.
2. CONSIDERATION - THEY ANALYZE YOU
Email campaign, white papers, webinars and retargeting keeps them engaged while analyzing the options.
3. CONVERSION - THEY BUY FROM YOU
Landing page optimization, strong call to actions and optimized checkout process.
4. RETENTION - THEY RETURN
Loyalty Programs and excellent service make them your repeat customers.
GETTING STARTED
YOUR ROADMAP
Five steps to begin !
No large budget is needed, only the right strategy is necessary. The following five steps will help you get started.
- Identify your target market be very specific about who you are going to speak to.
- Select 1-2 communication channels that your target market uses on a regular basis. Be expert in these channels before you branch out.
- Determine measurable – objectives website visits, newsletter subscriptions, or product purchases.
- Produce high-quality material regularly. Quality is far superior to quantity.
- Monitor, evaluate and modify – utilize free software such as Google Analytics.